Nickelodeon to Use Twitter to Tweet a SpongeBob Show

While I've never been a big fan of SpongeBob personally, you've got to give the guy credit for longevity. I mean, cartoons on today's networks come & go pretty quickly but the little yellow guy has been around since 1999. In today's environment, when you want to evolve & improve you've got to look to new ways to do it. That used to mean expanding into toy & lunchbox sales. Now, it means evolving into social media.

To that end, Nickelodeon has announced development of a SpongeBob storyline that is designed to unfold through several images & tweets over at least 4 days.

According to FoxNews: The tweeted storyline, "The Ice Race Cometh: A Twitter-Tale," will begin next Tuesday and will conclude on Friday, July 15 -- leading into the new "SpongeBob" episode, "Frozen Face Off," airing 8 p.m. that night.

Read more: http://www.foxnews.com/entertainment/2011/07/07/spongebob-square-pants-producing-twitter-feed-episode/#ixzz1RQYYvMIl

This is the first time that a TV show will use Twitter as part of its storyline. While I won't be following the tweets... I do think this is an interesting use of social media!